
Gold goes
international:
Rhineland-Palatinate
@ SXSW 2025
WELCOME
Straight from the heart of Europe, the delegation of Rhineland-Palatinate sets course for Austin, Texas. From March 7 to 12, SXSW 2025 will see approximately 10 of the finest media, tech and creative entrepreneurs and experts from Rhineland-Palatinate, that’s well known for its innovative, technology and creative regions Kaiserslautern, Koblenz, Ludwigshafen, Mainz and Trier providing networking, consulting, and infrastructure to innovative technology spinoffs and startups.
Meet us and our special guests on site: getting entertained and informed at our fabulous program at the German Haus.
Scroll drown and learn more about the most recent program updates, where to meet us at SXSW 2025 and how to get in touch with the delegation members. Grab the chance, we´ve got a lot to offer. Looking forward to meeting you at SXSW!
THE PROGRAM 2025
Rhineland-Palatinate
Opening of German Haus & Happy Hour
SAT March 08, 2025 | 11:30 am - 1:00 pm
Speakeasy Music Lounge
We are delighted to welcome you to the German Haus at SXSW. Our program begins with opening words from Kai Hennig, Consul General of Germany in Houston, Dieter Gorny, the Chairman of the Supervisory Board of Initiative Musik and Katja Lucker, CEO of the Initiative Musik.
A lively kickoff to the German Haus, bringing together start-ups, investors, and innovation leaders for networking, music, and conversations in a relaxed atmosphere.
Howdy Mittelstand! Reception
SAT March 08, 2025 | 7:00 pm - 11:00 pm
Speakeasy Terrace
Mittelstand goes SXSW – joint delegation trip of the DACH Mittelstand to Southby 2025. Medium-sized companies and family entrepreneurs invite you to the “Howdy Mittelstand” reception in the German House. An evening full of exciting conversations, short impulses from owners/executives of medium-sized business and house music & drinks under the Texan sun.
Startup Germany Night! Networking
SUN March 09, 2025 | 8:00 pm - 2:00 am
Speakeasy Music Lounge
Germany is bringing its best and brightest to SXSW 2025, and we’re inviting you to celebrate with us at the Startup Germany Night!
Join us at the German Haus for an unforgettable evening filled with groundbreaking ideas, inspiring founders, and electrifying beats. Connect with Germany’s most exciting startups, investors, and ecosystem players, strengthen transatlantic collaboration, and experience the diversity and innovation that make Germany a global startup powerhouse.
And because no great night is complete without music, we’re bringing DJs, including German legend, Kollektiv Turmstraße and Jennifer Touch!
The Startup Germany Night is presented by the Federal Ministry for Economic Affairs and Climate Action and the Digital Hub Initiative, in collaboration with Initiative Musik, German Accelerator, Berlin Partner, Baden-Württemberg International & Film Commission, Region Stuttgart, Pop Büro Region Stuttgart, XPLR: MEDIA in Bavaria, Munich Startup, City of Munich, hannoverimpuls GmbH, Ministry of Economic Affairs, Transport, Agriculture and Viniculture of the State of Rhineland-Palatinate, City of Dortmund and SAP.
The complete program oft he German Haus you will find here: https://www.german-haus.com/program/
Germany meets Texas:
a night of connections between Rheinland-Pfalz & AustinMON March 10, 2025 | 5:00 pm - 8:00 pm
We are excited to invite you to an exclusive evening of networking!
Join us for this distinct get-together while enjoying wine and beer from our region.
No SXSW badge needed! Hope to see you there!Location: German Texan Heritage Society (GTHS), 507 E 10th St, Austin, TX 78701
Respond with your interest at: https://forms.gle/QHsbcYNmgDCm4fcJAGETTING THERE
German Haus, 412 Congress Avenue / W 5th Street
WHO WE ARE
DELEGATI0N 2025
Daniela Heimstadt
Ministry of Economic Affairs, Transport, Agriculture and Viniculture
Officer Foreign Trade
Elisabeth Wagner
Business Representative of the German Federal State of Rhineland-Palatinate in USA
Christian Schmitz
Partnerschaft Koblenz-Austin/TX
Chairman of the Board
Lufthansa Industry Solutions
Associate Director
Wolfram Latschar
Beyond E-Commerce GmbH
Geschäftsführer
FROM TOP WINES TO TOP-CLASS TECHNOLOGY:
GOLDEN OPPORTUNITIES IN RHINELAND-PALANTINATE
THE STATE
Short Facts Rhineland-Palatinate
- Rhineland-Palatinate is the right choice for you – for small and medium sized enterprises, for international corporations, and for scientists and students – whether choosing a location to live, to study, or to work.
- Rhineland-Palatinate, part of dynamic southwest Germany, is next-door to France, Belgium, and Luxembourg, part of the Rhine-Main and Rhine-Neckar business hubs and one of Europe’s leading centers for innovation.
- The economy, mainly driven by SMEs, is a global leader in innovation and closely integrated with the research community.
- The mix of leading small and medium sized companies along with global leaders like BASF, Daimler Trucks, and Boehringer Ingelheim and many hidden champions is truly unique.
- Our innovation and technology centers in Kaiserslautern, Koblenz, Ludwigshafen, Mainz, and Trier provide networking, consulting, and infrastructure to innovative technology spinoffs and startups.
- The creative industries are a key branch, especially in times of digital transformation, with 10.000 companies, employing 27.000 people and turnovers of 4,25 billions Euro (4,6 billions US Dollars).
- Home to the legendary and biggest German music festival Rock am Ring at the Nürburgring, a motor sports complex in the town of Nürburg.
- Home to the Festival of German Film held in a park on the banks of the Rhine at Ludwigshafen promoting high valuable new German films.
- We are proud that, every 7th employee in Rhineland-Palatinate is in a high-tech job! That puts us right at the top of national rankings.
- It is the mix of tradition and modern times that makes our state so unique and so successful. By the way: Rhineland-Palatinate is Germany’s No. 1 wine-producing state and Culture is ingrained in the scenery.
CONTACT US!
IMPRINT
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Ministry of Economic Affairs, Transport, Agriculture and Viniculture of the State of Rhineland-Palatinate
55116 Mainz
Contact for the culture and creative industries at the ministry
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T +49 (0) 6131 16 2658
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